Cosfibel Group reveals its accessories collection
Cosfibel Group reveals its accessories collectioThanks to strong links between its historic coffrets and promotional accessories activities, Cosfibel is unveiling an original accessories collection in line with its strategy of harvesting synergies at group level and catering to strong demand from brands.
Anticipating key trends in the beauty world and changing lifestyles in general, this collection offers luxury brands a new marketing approach that is both global and relevant.
A global synergistic offer
Just a few weeks ahead of Luxe Pack Monaco, Cosfibel is revealing its first ever accessories collection. The new line is designed to stimulate brands’ desire and inspired by a thousand different sources, sometimes the most unexpected. Written like a story, the product range benefits from the group’s Make & Trade capacities. From conception and design through research into new materials like neoprene, sequins, velvet and raffia, to international sourcing, eco-design, the development of small and larger series and packing, this recurrent offer will allow brands to develop interesting transversal projects to drive coherent marketing campaigns.
Like a catalog
Under the leadership of Camille Bantignies, the group’s accessories department has built up this collection around several key themes. For example, “Men” centers on connected objects, beard grooming kits and bags for the dandy about town, another line named “Sports & Spa” centers on the wellness trend, while the “Home & Goods” collection plays on comfort and sharing and the sought-after “Make Up” offer channels all the latest trends for the girly girl within. With its creative audacity, this latter range aims to interact with a range of different types of brand, from professional makeup lines to influencer brands.
Each element in the accessories collection is designed to inspire us, taking us on a journey into an array of different fashion directions. Like a laboratory for ideas, it is intended to initiate a conversation built around objects meant to inspire customers as a starting point for their own creativity, driving added value for both brands and their marketing campaigns.
