{"id":13312,"date":"2023-05-23T16:16:32","date_gmt":"2023-05-23T14:16:32","guid":{"rendered":"https:\/\/www.cosfibelgroup.com\/towards-eco-responsible-luxury-the-pack-gift-sector-in-the-heart-of-the-dynamics-of-the-luxury-market\/"},"modified":"2023-06-09T12:50:59","modified_gmt":"2023-06-09T10:50:59","slug":"towards-eco-responsible-luxury-the-pack-gift-sector-in-the-heart-of-the-dynamics-of-the-luxury-market","status":"publish","type":"post","link":"https:\/\/www.cosfibelgroup.com\/fr\/towards-eco-responsible-luxury-the-pack-gift-sector-in-the-heart-of-the-dynamics-of-the-luxury-market\/","title":{"rendered":"Vers un luxe \u00e9co-responsable\u202f: le secteur du pack & gift au c\u0153ur de la dynamique du march\u00e9 du luxe"},"content":{"rendered":"

Comment l\u2019industrie du packaging et de l\u2019objet promotionnel combine innovation durable et codes du luxe pour insuffler un renouveau \u00e0 un \u00e9cosyst\u00e8me par nature loin d\u2019\u00eatre durable\u202f?<\/em>\u00a0<\/strong><\/p>\n

\u00a0<\/strong>
\nEn 2019, le chiffre d\u2019affaires mondial du march\u00e9 du luxe atteignait le plafond record de 1 300 milliards d\u2019euros. L\u2019impact environnemental et soci\u00e9tal qui accompagne ces chiffres vertigineux est \u00e9videmment \u00e9norme, poussant les acteurs de l\u2019industrie du luxe vers une remise en question d\u2019un mod\u00e8le jusqu\u2019alors inamovible. Si l\u2019id\u00e9e de faire du domaine du luxe un mod\u00e8le en mati\u00e8re de d\u00e9veloppement durable semble \u00e0 premi\u00e8re vue utopique, voire impossible, les initiatives innovantes des grands noms du secteur se multiplient, donnant naissance \u00e0 un virage durable et \u00e9thique d\u2019une ampleur sans pr\u00e9c\u00e9dent dans le secteur.<\/em><\/strong><\/p>\n

Les maisons de luxe, initiateurs de la r\u00e9volution durable\u00a0<\/strong><\/p>\n

Si le secteur du luxe a pris conscience depuis d\u00e9j\u00e0 une trentaine d\u2019ann\u00e9es de la n\u00e9cessit\u00e9 de faire partie des bons \u00e9l\u00e8ves du d\u00e9veloppement durable pour continuer d\u2019exister, les politiques ambitieuses en la mati\u00e8re ont r\u00e9ellement commenc\u00e9 \u00e0 voir le jour au tournant des ann\u00e9es 2010. En 2015, la COP21 et la m\u00e9diatisation du rapport du GIEC ont ainsi tir\u00e9 la sonnette d\u2019alarme et lanc\u00e9 la course \u00e0 l\u2019innovation durable chez les acteurs du secteur du luxe.\u00a0\u00a0Cette course s\u2019est intensifi\u00e9e avec les attentes grandissantes des consommateurs, qui souhaitent acheter des marques plus responsables, faisant des maisons de luxe, les initiateurs d\u2019une r\u00e9volution durable.<\/p>\n

Marie Sermadiras, CEO de Cosfibel Group, r\u00e9sume ainsi cette dynamique: \u00ab\u202fLes maisons de luxe, par leur renomm\u00e9e et leur influence hors du commun, peuvent initier un mouvement international de prise de conscience qui, \u00e0 terme, pourra se r\u00e9p\u00e9ter en ricochet sur d\u2019autres secteurs.\u00bb.<\/em><\/p>\n

Le pack & gift au c\u0153ur de cette r\u00e9volution \u00e9cologique\u00a0<\/strong><\/p>\n

Marie Sermadiras\u202f: \u00ab\u202fLe secteur du packaging se trouve au premier rang des industries devant se mettre au diapason de ces nouvelles pratiques, avec une double obligation pour ses acteurs\u202f: r\u00e9pondre aux contraintes durables les plus exigeantes tout en conservant leur raison d\u2019\u00eatre\u202f: cr\u00e9er des exp\u00e9riences consommateurs m\u00e9morables au service des marques du luxe.<\/em>\u00a0Chez Cosfibel Group, ce travail d\u2019adaptation a \u00e9t\u00e9 lanc\u00e9 d\u00e8s 2012, avec la cr\u00e9ation du programme CARES (Cosfibel Action for Responsible and Ethical Sustainability). Nos \u00e9quipes design, achats, innovation, logistique (\u2026) sont toutes mobilis\u00e9es pour faire de Cosfibel un leader de la transition \u00e9cologique de notre industrie. <\/em>\u00a0Parmi les nombreuses initiatives mises en place, on retrouve 4 axes directeurs majeurs de cette strat\u00e9gie \u00bb.<\/em><\/p>\n

Le travail sur les mati\u00e8res, point de d\u00e9part du packaging durable dans le luxe\u00a0<\/strong><\/p>\n

La qualit\u00e9 des articles de luxe, comme de leurs packagings, passe souvent par l\u2019utilisation de mati\u00e8res premi\u00e8res rares, ch\u00e8res et \u00e0 fort impact \u00e9cologique. La recherche mati\u00e8re constitue donc la toute premi\u00e8re brique de l\u2019\u00e9difice d\u2019un luxe durable.<\/em> Symbole parlant de cette tendance, le coffret multi-mati\u00e8res, souvent \u00e9nergivore, peu durable et difficilement recyclable, est aujourd\u2019hui de moins en moins pris\u00e9 des grandes marques.\u00a0\u00a0Charlotte Lautier-Gaud, Directrice de l’innovation, r\u00e9sume\u202f: \u00ab\u202fEn packaging, comme pour les articles de luxe, les codes tendent \u00e0 s\u2019inverser : l\u00e9g\u00e8ret\u00e9 et sobri\u00e9t\u00e9 guident la cr\u00e9ation et bousculent les codes traditionnels. Les coffrets en sont un exemple tr\u00e8s parlant\u202f: la demande en cr\u00e9ations monomati\u00e8res n\u2019a jamais \u00e9t\u00e9 aussi forte et cro\u00eet chaque ann\u00e9e\u00bb.<\/em><\/p>\n

Le recyclage,\u202fau c\u0153ur des bonnes pratiques\u00a0<\/strong><\/p>\n

Avec en ligne de mire la pr\u00e9servation des \u00e9cosyst\u00e8mes et la r\u00e9duction des \u00e9missions de gaz \u00e0 effet de serre, le recyclage est aujourd\u2019hui un enjeu majeur pour limiter consid\u00e9rablement la quantit\u00e9 de ressources naturelles pr\u00e9lev\u00e9e. Notre \u00e9quipe design est au c\u0153ur de ce processus de recherche et redouble d\u2019audace pour cr\u00e9er des produits toujours plus recyclables et\/ou r\u00e9utilisables. Le syst\u00e8me de fermeture monomati\u00e8re brevet\u00e9 du coffret \u00ab\u202fHelsinki\u202f\u00bb issu d\u2019une collection Cosfibel en est une parfaite illustration\u202f:<\/p>\n

\"Helsinki<\/p>\n

Enti\u00e8rement constitu\u00e9 de carton et papier, jusqu\u2019au syst\u00e8me de fermeture brevet\u00e9, ce coffret de notre studio design offre une r\u00e9sistance comparable \u00e0 des mat\u00e9riaux rigides, avec un poids tr\u00e8s inf\u00e9rieur, un impact environnemental minimal, tout en \u00e9tant recyclable \u00e0 100% sans s\u00e9paration de mati\u00e8re pr\u00e9alable.<\/p>\n

La dimension conseil prend une ampleur croissante\u00a0<\/strong><\/p>\n

Si la prise de conscience a \u00e9t\u00e9 impuls\u00e9e par les grands groupes du luxe, les fournisseurs peuvent aussi \u00eatre des forces motrices d\u2019une dynamique positive.<\/p>\n

Cosfibel est ainsi dot\u00e9e d\u2019un service RSE depuis sa cr\u00e9ation en 2001 et a acc\u00e9l\u00e9r\u00e9 et centralis\u00e9 l\u2019ensemble de ses d\u00e9marches durables sous le label CARES<\/em> (Cosfibel Actions for Responsible and Ethical\u00a0 Sustainability) depuis 2012.\u00a0Ce d\u00e9partement RSE a notamment d\u00e9velopp\u00e9 des outils permettant \u00e0 nos clients de prendre des d\u00e9cisions \u00e9clair\u00e9es dans les choix de mati\u00e8res pour leurs projets. Parmi ces outils, le \u00ab\u202fcarbon score\u202f\u00ae\u00bb d\u2019un article permet, avec une note de A \u00e0 D, de visualiser en un coup d\u2019\u0153il comment une mati\u00e8re se positionne en comparaison d\u2019une autre sur un projet donn\u00e9. Nous conduisons \u00e9galement des analyses de cycle de vie compl\u00e8tes, un outil permettant l’\u00e9valuation globale et multicrit\u00e8res des impacts environnementaux et aidons nos clients \u00e0 mettre en place les meilleures solutions logistiques pour r\u00e9duire leurs \u00e9missions.<\/p>\n

Le proche import et la production locale\u00a0<\/strong><\/p>\n

Le quatri\u00e8me pilier de cette strat\u00e9gie durable, c\u2019est la relocalisation de la production.<\/p>\n

 <\/p>\n

cliquer ici<\/strong> <\/a>pour voir l’article original, page 70 du magazine espagnol INDUSTRIA COSM\u00c9TICA<\/p>\n","protected":false},"excerpt":{"rendered":"

Comment l\u2019industrie du packaging et de l\u2019objet promotionnel combine innovation durable et codes du luxe pour insuffler un renouveau \u00e0 un \u00e9cosyst\u00e8me par nature loin d\u2019\u00eatre durable\u202f?\u00a0 \u00a0 En 2019, le chiffre d\u2019affaires mondial du march\u00e9 du luxe atteignait le plafond record de 1 300 milliards d\u2019euros. L\u2019impact environnemental et soci\u00e9tal qui accompagne ces chiffres […]<\/p>\n","protected":false},"author":5,"featured_media":12881,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[123],"tags":[],"class_list":["post-13312","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-fr"],"yoast_head":"\nVers un luxe \u00e9co-responsable\u202f: le secteur du pack & gift au c\u0153ur de la dynamique du march\u00e9 du luxe - Cosfibel Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cosfibelgroup.com\/fr\/towards-eco-responsible-luxury-the-pack-gift-sector-in-the-heart-of-the-dynamics-of-the-luxury-market\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vers un luxe \u00e9co-responsable\u202f: le secteur du pack & gift au c\u0153ur de la dynamique du march\u00e9 du luxe - Cosfibel Group\" \/>\n<meta property=\"og:description\" content=\"Comment l\u2019industrie du packaging et de l\u2019objet promotionnel combine innovation durable et codes du luxe pour insuffler un renouveau \u00e0 un \u00e9cosyst\u00e8me par nature loin d\u2019\u00eatre durable\u202f?\u00a0 \u00a0 En 2019, le chiffre d\u2019affaires mondial du march\u00e9 du luxe atteignait le plafond record de 1 300 milliards d\u2019euros. 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