{"id":7152,"date":"2021-10-25T15:42:35","date_gmt":"2021-10-25T13:42:35","guid":{"rendered":"https:\/\/www.cosfibelgroup.com\/alain-chevassus-champion-du-modele-make-and-trade\/"},"modified":"2022-07-19T15:11:59","modified_gmt":"2022-07-19T13:11:59","slug":"alain-chevassus-champion-du-modele-make-and-trade","status":"publish","type":"post","link":"https:\/\/www.cosfibelgroup.com\/fr\/alain-chevassus-champion-du-modele-make-and-trade\/","title":{"rendered":"Alain Chevassus, champion du mod\u00e8le \u201cMake and trade\u201d"},"content":{"rendered":"

Le pr\u00e9sident de Cosfibel plaide en faveur de l’\u00e9mergence des entreprises de taille moyenne comme fournisseurs des marques mondiales.<\/b><\/p>\n

Alain Chevassus appr\u00e9cie la valeur r\u00e9elle du plan de relance de 100 milliards d’euros pr\u00e9sent\u00e9 par le Premier ministre Jean Castex jeudi 3 septembre 2021. A commencer par les mesures de soutien aux entreprises pour les aider dans la \u00ab\u00a0transition num\u00e9rique\u00a0\u00bb.<\/p>\n

Selon le pr\u00e9sident de Cosfibel – sp\u00e9cialiste du packaging de luxe et des objets promotionnels dont le chiffre d’affaires s’\u00e9l\u00e8ve \u00e0 83 millions de dollars en 2019 – seules des capacit\u00e9s informatiques puissantes peuvent permettre aujourd’hui \u00e0 un fournisseur de r\u00e9pondre aux demandes de plus en plus complexes des grandes marques de luxe pr\u00e9sentes dans le monde entier. Ces complexit\u00e9s sont multiples.<\/p>\n

Tout d’abord, en termes d’offre, le lancement d’un produit de luxe implique bon nombre d\u2019\u00e9l\u00e9ments diff\u00e9rents : sacs d\u2019achat, bo\u00eetes-cadeaux comprenant des trousses de maquillage, rubans et autres goodies\u2026<\/p>\n

Deuxi\u00e8mement, en termes de g\u00e9ographie, les marques mondiales adaptent leur offre aux diff\u00e9rents march\u00e9s en fonction de la langue et des habitudes de consommation.<\/p>\n

Troisi\u00e8mement, en termes de lignes de produits, une seule commande peut comprendre une centaine d’unit\u00e9s pour une bo\u00eete et des centaines de milliers de sacs.<\/p>\n

Quatri\u00e8mement, en termes de production, il est difficile pour les fournisseurs de poss\u00e9der toutes les machines n\u00e9cessaires \u00e0 la fabrication et \u00e0 la d\u00e9coration tout en restant comp\u00e9titifs.<\/p>\n

Enfin, en termes de mat\u00e9riaux. Sur ce sujet, Alain Chevassus est particuli\u00e8rement tranchant, se disant scandalis\u00e9 par le \u00ab\u00a0plastic bashing\u00a0\u00bb, et parlant avec force des \u00ab\u00a0vertus exemplaires du rPET, ou poly\u00e9thyl\u00e8ne t\u00e9r\u00e9phtalate recycl\u00e9\u00a0\u00bb.<\/p>\n

Un savoir-faire f\u00e9d\u00e9rateur<\/h3>\n

Fid\u00e8le \u00e0 ses convictions, Alain Chevassus a fait du \u00ab\u00a0make and trade\u00a0\u00bb la pierre angulaire d’un groupe construit comme une f\u00e9d\u00e9ration de comp\u00e9tences compl\u00e9mentaires. Ainsi, un accord exclusif avec La Soie permet de proposer une offre dans le domaine du textile tandis qu’un partenariat avec HPC renforce l’offre d’emballages en plastique inject\u00e9 de l’entreprise.<\/p>\n

Le groupe a conclu un accord similaire avec Tendero pour ses productions carton et avec les Tissages De Charlieu dans le domaine du textile. \u00ab\u00a0Nous fabriquons et nous nous approvisionnons en fonction de nos besoins \u00ab\u00a0. G\u00e9r\u00e9s par un Chief Digital Officer (CDO), nos outils informatiques sont essentiels pour coordonner pr\u00e9cis\u00e9ment les commandes, la production et les livraisons.<\/p>\n

BPouvoir optimiser un conteneur en cours d’exp\u00e9dition depuis la Chine en fait partie. Pour g\u00e9rer les flux de produits, nos chefs de projet sont des g\u00e9n\u00e9ralistes qui s’appuient sur les comp\u00e9tences de sp\u00e9cialistes aux connaissances parfois tr\u00e8s techniques et essentielles\u00a0\u00bb explique Chevassus, qui croit fermement \u00e0 l’\u00e9mergence d’entreprises moyennes multi-sp\u00e9cialistes. \u00ab\u00a0La valeur d’une entreprise est li\u00e9e \u00e0 la stabilit\u00e9 de ses \u00e9quipes et \u00e0 leur expertise\u00a0\u00bb, affirme-t-il.<\/p>\n

Le dirigeant est toujours \u00e0 l’aff\u00fbt d’acquisitions cibl\u00e9es afin d’atteindre une \u00ab\u00a0masse critique\u00a0\u00bb. Il faut \u00eatre assez grand pour \u00e9voluer sur les march\u00e9s mondiaux, mais pas trop grand pour rester flexible face aux g\u00e9ants du luxe, avec une combinaison intelligente de savoir-faire humain et de nouvelles technologies.<\/p>\n

Des partenaires solides<\/h3>\n

Tr\u00e8s diff\u00e9rente des marges traditionnelles des produits de consommation, la valeur ajout\u00e9e d’un emballage de luxe est tr\u00e8s \u00e9lev\u00e9e.<\/p>\n

\u00ab\u00a0L’analogie avec l’industrie automobile est tr\u00e8s pertinente. Les grandes marques sont des sp\u00e9cialistes de l’assemblage, et les fabricants d’emballages sont des \u00e9quipementiers qui fournissent des pi\u00e8ces compl\u00e8tes semi-assembl\u00e9es. Il est vital pour les marques de pouvoir compter sur des partenaires solides, capables d’innover tout en sachant g\u00e9rer l’impond\u00e9rable\u00a0\u00bb, observe-t-il.<\/p>\n

Cosfibel g\u00e8re 20 bureaux dans le monde, appel\u00e9s \u00ab\u00a0r\u00e9seaux urbains\u00a0\u00bb. \u00ab\u00a0Il n’est jamais facile de pr\u00e9voir si un produit aura du succ\u00e8s. Il est parfois n\u00e9cessaire de livrer en urgence des r\u00e9approvisionnements en Asie parce qu’une promotion a \u00e9t\u00e9 particuli\u00e8rement r\u00e9ussie. Seule une organisation de premier ordre peut le faire\u00a0\u00bb, explique Alain Chevassus. Il compte bien \u00ab\u00a0ne pas perdre d’argent sans perdre son \u00e2me\u00a0\u00bb.<\/p>\n

La pand\u00e9mie de COVID-19 a-t-elle rebattu les cartes ? Alain Chevassus se veut prudent, mais, en fin connaisseur des strat\u00e9gies de ses clients, il imagine une restructuration du march\u00e9 qui verra des acteurs g\u00e9n\u00e9ralistes diversifi\u00e9s absorber des sp\u00e9cialistes d\u00e9stabilis\u00e9s par le d\u00e9clin brutal de segments comme le travel retail.<\/p>\n

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Le pr\u00e9sident de Cosfibel plaide en faveur de l’\u00e9mergence des entreprises de taille moyenne comme fournisseurs des marques mondiales.<\/p>\n","protected":false},"author":1,"featured_media":471,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[123],"tags":[],"class_list":["post-7152","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-fr"],"yoast_head":"\nAlain Chevassus, champion du mod\u00e8le \u201cMake and trade\u201d - Cosfibel Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cosfibelgroup.com\/fr\/alain-chevassus-champion-du-modele-make-and-trade\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alain Chevassus, champion du mod\u00e8le \u201cMake and trade\u201d - 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