Cosfibel rises to the challenge with a 100% cardboard collection for Yves Saint Laurent
Yves Saint Laurent entrusted Cosfibel with the creation of five coffrets with a very specific brief: they were to have a premium positioning and to be made entirely from cardboard, including a patented tray. These coffrets are destined to contain a selection of the brand’s iconic skincare, makeup and fragrance products in mini-sizes destined for discovery or to travel.
Green or nothing
No concessions were to be made as Yves Saint Laurent requested a collection that was both premium and sustainable. Cosfibel rose to the challenge, creating these elegant, strong coffrets and patenting a specially designed tray.
Built around a rigid frame coated with Brossulin paper printed in matte black, these boxes promote the beginning of a new concept for trays made in cardboard, developed and patented by Cosfibel. These deep trays integrate cutout shapes and are clipped into their housing thanks to an ingenious slot system. They are then covered with the same paper, perfectly shaped to fit the products, guaranteeing the whole structure is just as strong as if they were made from plastic
A perfect combination of practicality and aesthetics
Created in five different formats, this new generation of coffret communicates the brand’s premium codes at the same time as being sustainable. Inside the coffrets, the consumer finds diverse product combinations, including a travel pouch dedicated to the Or Rouge skincare line, and a series of eight mini lipsticks hidden inside drawers. These particularly sophisticated coffrets required precise edge turning finishing worked by hand.
They also feature a clever flap closure that holds the lid in place without the use of magnets. As to their décor, the famous logo designed by Cassandre is either hot stamped or made from gold-colored metal, applied by hand for a beautiful 3D effect.