Cosfibel Group : Appointment of the new CEO

The Cosfibel Group is pleased to announce the appointment of Marie SERMADIRAS as the New Chief Executive Officer of all its operational subsidiaries, effective Jan 3rd, 2022.


Marie SERMADIRAS, 32, had joined Cosfibel in May 2021, as Executive Vice-President, to prepare her transition to full operational leadership.

She will report to her predecessor, the group’s Executive Chairman, Alain CHEVASSUS, who founded Cosfibel in 2001 and has been the company’s main shareholder since then.

In 2021, the COSFIBEL group reached a turnover close to 85 million USD$, slightly above 2019’s results, reinforcing its market share while preserving its profitability.

The group is expecting a strong 2022 with an ambitious objective of reaching the 100 million USD$ turnover milestone, with a strong focus on high-value-added markets such as cosmetics, wine & spirits and fine food.

Marie SERMADIRAS’s main mission will be to build the path for profitable and sustainable growth, structuring Cosfibel to become a Midcap player on its market. This growth will mainly rely on a double-digit organic growth, supported by external acquisitions that will depend on opportunities created in complementary niche markets.


Marie SERMADIRAS will count on the support of two historical key leaders of the organization who will continue to sit at the Executive Committee of the company:

  • Stanislas PERONNET, Deputy Managing Director, who has been recently entrusted with a new strategic mission of leading all innovation & sustainability topics for the group;
  • Natali SPASENIC, Corporate CFO in charge of Finance, management control and Administration.

Alain CHEVASSUS is delighted about this new chapter Cosfibel is starting with Marie SERMADIRAS’s appointment and declares:

“I met Marie by a happy coincidence three years ago. The last seven months of common work confirmed my conviction that Marie’s entrepreneurial spirit, past successes and enthusiastic team spirit would be strong assets for Cosfibel. I am particularly proud to pass the torch to a 32-year-old female leader who will – thanks to her modernity – be able to face today’s world challenges and successfully serve our clients, our teams and our shareholders.

Marie SERMADIRAS declares: « I am proud to have been entrusted by Alain and am very excited about joining such a competent, expert and passionate team. We have absolutely all the assets needed to open a successful new chapter for Cosfibel, thanks to a strong corporate culture combined with healthy foundations. I look forward to developing the company further with a clear ambition to accelerate our diversification and modernization.

About Cosfibel

For two decades, Cosfibel has been leading the European pack and gift industry. Its teams breed imagination to nurture design, cultivate intimacy to deeply sense customer’s needs and champion the technical multi-material expertise to bring the unexpected to life. Thanks to its innovative approach of “make & trade” and the complementarity of its various brands (Cosfibel Premium, Shopluxe, BoîteAlu, MMB, Cartec, Grumbe, Laser & Packfactory), the Cosfibel group quickly became its clients’ preferred one-stop-shop partner, providing tailored and turnkey multi-materials packs, gifts & merchandising accessories.

About Marie Sermadiras

After graduating with Honors from HEC Paris, Marie started her career as an entrepreneur at the age of 22. Her company – Treatwell – quickly became the leading booking platform for beauty services in France and draw the attention of Recruit, a Japanese listed company, that bought Treatwell and hired Marie Sermadiras as the CEO of their French subsidiary. After this entrepreneurial experience, Marie was appointed Global Chief Digital Officer of L’Oréal Active Cosmetics, the fastest-growing division of the L’Oréal group, becoming the youngest member of an Executive Committee within the group. In 2021, she joins Cosfibel for a new entrepreneurial adventure, discovering the challenges of SMEs, after three successful experiences in start-up, scale-up and big international corporation ecosystems.